Concierge marketing strategy for health tech and U.S.–Brazil growth
Your next market is ready. Do you know who you're selling to?
Great products deserve to be understood. I build marketing strategy around your people and their pain points, not a template.
Let me handle the marketing plan, so you can focus on running your business.
Who I work with
Health tech companies
You've built something that can change people's health, but explaining it is hard. Buyers, partners, and investors each hear something different. I help you understand who you're really selling to, what keeps them up at night, and how to show them why your product matters, in words they understand right away.
U.S.–Brazil expansion
Entering a new market is more than translating your website. People buy differently, trust differently, and decide differently. I'm Brazilian and have spent 20+ years building my career in the U.S., so I help you understand the people in your next market and build a strategy that fits how they actually buy.
Hi, I'm Talita!
I'm a storyteller and structure builder at heart. I started my career in film and TV production, where I learned early how to tell a story that actually resonates with people.
That instinct followed me into 10+ years of B2B tech marketing at Tableau (Salesforce), BigCommerce, and Apple, building partner and event programs across the U.S. and Latin America. It taught me the core of marketing: understand what people need, then use data and strategy to deliver the right message.
I was born and raised in Brazil and have built my career in the U.S. for over 20 years. I work in English, Portuguese, and Spanish, supporting markets across the U.S., Canada, and Latin America. I don't just translate your message. I understand each market well enough to localize what truly matters.
Health is personal to me. I love watching technology change the way we take care of ourselves, helping us stay healthier, live longer, and be fully present. I'm especially drawn to companies working on mental health and anything that helps people live a better, more balanced life. A product like that deserves a marketer with both passion and strategy to connect it with the right people.
The proof is in the numbers
$2M — Pipeline Generated Built and led a flagship customer summit that generated approximately $2M in pipeline on less than $20K in spend — about 10x return on investment.
10x — Return on Investment Delivered strong pipeline-on-investment by pairing tight budget discipline with sharp targeting and follow-through.
2,000+ — MQLs from One Program Scaled a flagship customer event from 75 to 250+ attendees, generating 2,000+ MQLs and $2M+ in pipeline through integrated events and partner activations.
Services
Every business is different, so every engagement should be too.
I will create a 100% personalized, high-touch approach to review your current marketing in depth, identify gaps, and build a clear, executable plan — exactly what you need. It can be a single strategy session, a specific deliverable, or a fully planned event, and we build from there — always fitting your business and your budget.
If you're not sure where to start, book a Strategy Call and we'll figure it out together.
You don't have marketing leadership yet, and you need direction now.
Walk away knowing exactly what to focus on — and why.
A focused session to quickly identify what's working, what's not, and where to concentrate your energy for the biggest impact.
What's included:
60-minute strategy call
High-level audit (channels, messaging, spend)
Immediate actionable recommendations
Clear priorities and next steps
Best for: Small businesses that need quick clarity and a confident direction forward.
You're doing marketing, but you can't tell what's actually working.
Walk away with a focused plan built around your business.
A deeper review of your marketing and budget to turn scattered efforts into a structured, prioritized, and actionable plan.
What's included:
Marketing + budget audit
Channel prioritization
Messaging direction
30–60 day action plan
Best for: Businesses that are active in marketing but not seeing consistent, measurable results.
You've raised funding, but marketing is still a side project.
For funded teams ready to make marketing a real function, not an afterthought.
A personalized, high-touch experience where we build your full marketing strategy aligned to your business goals, budget, and resources.
What's included:
Full marketing audit + gap analysis
Custom strategy across channels
Execution roadmap (60–90 days)
Ongoing support + refinement
Best for: Founders ready to invest in a clear, long-term marketing strategy that drives growth.
Your product is technical, and your marketing doesn't explain it.
Walk away with language your buyers actually understand.
I take what your product actually does — the technical mechanism, the architecture, the nuance — and turn it into messaging that lands immediately, without losing what makes it real.
What's included:
Deep-dive session on your product and audience
Messaging framework (core positioning, key value props)
Sample copy applied to one key asset (website, pitch, or one-pager)
Best for: Teams who know their product cold but watch people's eyes glaze over in the pitch.
You know you need an event, but you haven't had the bandwidth to actually run it.
Walk away with an event that runs itself — because someone who's actually run one, ran it.
End-to-end ownership of your event, sponsorship, or partner activation — vendor sourcing, budget, logistics, day-of execution, and post-event reporting.
What's included:
Event strategy and goal-setting
Vendor sourcing and budget management
Full logistics and day-of execution
Post-event performance reporting
Best for: Teams who know an event would move the needle but don't have the bandwidth or in-house expertise to pull it off.
Pricing scoped per event based on scale and complexity.
You're translating between technical and non-technical people constantly — and now across languages and markets too.
Walk away with marketing that speaks the market's language, not just its words.
Marketing support in English, Portuguese, or Spanish — for teams translating not just language, but audience, across LATAM or global markets.
What's included:
Market-specific messaging adaptation (not direct translation)
Cultural and regional nuance review
Scoped per language/market pair
Best for: Teams expanding into or already operating across LATAM or global markets.
Pricing scoped per language/market combination.
Don't see the right fit? Let's build something just for you.
Frequently Asked Questions
-
Think of a concierge doctor, the kind who makes house calls and actually knows you. With an agency, your account is often handed to a junior team. With me, you work directly with the person building your strategy, from the first call to the final plan. It's senior-level marketing leadership without the cost of a full-time hire.
-
That's exactly where I help most. Translating something complex, whether clinical, financial, or deeply technical, into language that a buyer, an investor, or a partner understands right away is the real job.
-
Yes. Health tech marketing has to build trust and stay within the rules, from privacy expectations to how product claims are made. I help you communicate your value clearly and responsibly, and I work alongside your legal or compliance team when needed.
-
Yes, it's one of my focus areas. I help Brazilian companies understand U.S. buyers, adjust their positioning and messaging, choose the right channels and partners, and build a go-to-market plan. I work in English and Portuguese, so nothing gets lost in translation.
-
It depends on what you need. It can be a single strategy session, a specific project like messaging or an event, or an ongoing engagement. We'll scope it together on our first call.
-
Both. I can deliver the strategy for your team to run, or own the execution myself, especially for events and campaigns.
-
Book a strategy call. We'll talk about where you are today and the best next step.
Ready to Talk?
If you're building something technical and need marketing that actually explains it, let's chat.